The HIFI Club
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Contents |
Introduction
Set in one of the many basements in Leeds city centre, this intimate venue was once the central school of ballroom dancing. Today it is the home to the award winning HIFI Club. HIFI first opened its doors in October 2000 after being bought by three people, Ed Mason, John Morelli and Steven Allison (BBC Leeds, 2003). The successful independent club has just celebrated its seventh birthday. The HIFI Club was opened to offer the Leeds club scene something which was missing at the time. Club nights and live music based around jazz, funk, soul and hip hop. Now opening seven days a week and offering a variety of club, comedy and live music nights, HIFI continues to successfully draw in the crowds, reaching its 360 capacity most nights. (O‘Byrne, 2007)
The HIFI Club is the sister venue to others which are also located within Leeds. They are The Faversham,Wire and Arts Café Bar.
View of Inside.
The venue consists of one room, one bar, a stage and comfortable seating with tables. The latter are able to be moved or removed if desired. The club doesn't have a specific outside smoking area other than the street, however the smoking ban and lack of built area has not affected business at The HIFI Club. For those who are smokers a 'Traffic Light' system is executed to limit the amount of people outside on the street at one time.
The main aim of the HIFI club is to "provide good quality nights and to create a welcoming, friendly and relaxed atmosphere in which people can have fun." (O‘Byrne, 2007)
View of Stage.
The Levels of Product at The HIFI Club
Entertainment products can be something offered to a market for attention. They usually provide the audience with some sort of experience. Product falls into three different levels, primary, secondary and finally tertiary.
The different levels of the entertainment products offered by The HIFI Club are demonstrated and broken down in the diagram below.
- The white section represents the primary products- The core product offered. The key reasons for people visiting the venue.
- The yellow section represents the secondary products- These are not the main product but will still have an impact on visitors.
- The grey section represents the tertiary products- Support products. Not the centre of the experience provided but still have a slight impact.
Additional Information
The HIFI Club opens from 10 pm onwards each night except saturdays and sundays. The admission fee is fairly standard ranging from £4 - £6, this depends on different factors such as NUS cards, membership and also which club night it is.
- Saturdays- HIFI host a comedy night opening at 7pm.
- Sundays- HIFI is open all day with free admission. There is also a lunchtime Menu offered as well as live music.
A membership to the club is offered and is entirely free of charge. The perks of membership are easily enjoyed after the completion of a simple membership form.
The HIFI Club are supporters of ethical business. They have introduced a range of Fairtrade and Organic products. HIFI also support Charities by hosting events such as OXJAM.
OXJAM at HIFI.
References
BBC. (2003) Leeds Nightlife [Internet], place of publication unknown. Available from:<http://www.bbc.co.uk/leeds/nightlife/2003/09/hifibirthday.shtml> [Accessed 22 October 2007].
Liquid Websites. (2007) The HIFI Club -Leeds’ premier Jazz, Soul, Funk, Comedy and Live music venue [Internet], place of publication unknown. Available from:<http://www.thehificlub.co.uk> [Accessed 20 October 2007].
O'Byrne, S. (2007) Interview with Sean O'Byrne, The HIFI Club Manager, 21st October, 2007.
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