Bar Censsa, Leeds
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Introduction
Bar Censsa is situated on Boar Lane, Leeds and is part of the Comfort Hotel. It is a modern bar serving reasonably priced drinks and food including full English or Continental breakfast and is open for a selection of lunch and dinner specials and a full menu of light dining options are also available. Bar Censsa has a huge range of spirits and mixers which has made the bar very popular with those who enjoy their cocktails (Bar Censsa, 2007)
The opening times for Bar Censsa are Monday to Wednesday 7am-12am, Thursday to Saturday 7am-2am and Sunday 11am-10.30pm. Bar Censsa is also a Wi-Fi Hotspot. Nights held at Bar Censsa are ‘Jukebox Thursday’ – visitors can pick the song they want and it will be played throughout the bar. ‘Magic 828 Friday’ – this night is in association with Magic 828 and a DJ called Steve Warren plays the most popular songs at present until 2am when the bar closes. ‘Censsational Saturdays’ - DJ’s Lil' Matt and Steve Warren play the all carpet Fillers from 7pm till 2am. ‘Karaoke Sundays’ – Visitors can sing their hearts out from 9pm till closing time which is around 10.30pm on a Sunday depending on how busy the bar is (A1st View, Leeds Bar Censsa, 2003-6a)
Levels of Product at Bar Censsa
The diagram below shows the different levels of entertainment at Bar Censsa, the restaurant and the bar. The products in the middle are the main reasons why visitors would go to the bar/restaurant, the middle circle shows products that will impact the visitor experience but are most likely not the main reason for visiting. Those in the outer circle show either the methods of attracting visitors like the website or ancillary items provided.
Visitors
Bar Censsa attracts mostly the young students of Leeds, this is due to its drinks offers and prime location. Most visitors go to Bar Censsa for pre-clubbing drinks, meaning this is where they go for a couple of drinks before hitting a larger club in Leeds. The bar is always 18year olds + whereas other bars tend to raise the age of entry to 19 or 21 year olds. This is another reason why it attracts so many students as most are 18-19 in their first year.
Marketing
Bar Censsa has a website; however it is currently down for maintenance. However all the important details including the address, map, telephone number, opening hours and people’s comments about the bar are on the Internet. The bar employs staff to hand out flyers around student areas such as outside the Universities and in the centre of town. Posters are occasionally put up in Halls of Residences, however permission is needed from the managers of the Halls to do this which sometimes can be hard to get because of the amount of clubs/bars trying to advertise in the same way. The Corona bar is available for hire for celebration and functions. The Corona Bar holds a maximum of 450 People and room hire prices vary depending on the size of the party (A1st View, Leeds Bar Censsa, 2003-6b)
References
A1st View. (2003 - 2006a) Leeds Clients - Bar Censsa. [Internet] Leeds, A1st View. URL available from <http://www.a1stview.com/leeds_bar_censsa.html> [Accessed 14th November 2007].
A1st View. (2003 - 2006b) Leeds Clients - Bar Censsa. [Internet] Leeds, A1st View. URL available from <http://www.a1stview.com/leeds_bar_censsa.html> [Accessed 14th November 2007].
My Village Leeds. (2007) Censsa Bar Leeds. [Internet] Leeds, My Village. URL available from: <http://www.myleeds.net/leeds/bars&Music-review-bar-censsa.htm>
Bar Censsa. (2007) Promotions Leaflet
